As featured in
Results
Real People. Real Results.
Every transformation begins with a single decision. See what's possible.
Who I Work With
Sound Like You?
Every client starts from a different place. What they share is a commitment to change - and the right coach to get them there.
The Busy Professional
No time. High standards.
You're successful in every other area of life - but your fitness has slipped. You need a plan that fits a packed schedule and delivers maximum results in minimum time.
The Frustrated Beginner
Tried everything. Seen nothing.
You've started and stopped more programmes than you can count. Conflicting advice has left you confused. You need clarity, a structure that works, and someone firmly in your corner.
The Plateau Pusher
Putting in the work. Stuck at the same point.
You're already consistent in the gym - but progress has stalled. You need smarter programming, precise nutrition, and expert eyes to break through to the next level.
The Hard Truth
Why Most People Never Get There
It's not your willpower. It's the approach.
The Archetype Way
How We Fix Every One
Every problem above has a direct answer in how we coach.
- ✓A programme built around you — your schedule, goal, and exact starting point. Nothing generic.
- ✓Weekly check-ins every week — you'll never feel like you're doing this alone.
- ✓Flexible, sustainable nutrition — no food bans, real advice for social events and busy weeks.
- ✓Progressive structure that evolves with you — always improving, never hitting a plateau.
- ✓Habit-level coaching that builds identity and lasts far beyond the programme.
How It Works
The Archetype Method
A proven five-step system that takes you from where you are now to where you want to be - with nothing left to chance.
Discovery Call
A free 20-minute call to understand your goals, history, and lifestyle - and confirm we are the right fit.
Custom Plan Built
A complete training and nutrition programme designed from scratch around your life - no templates, ever.
Weekly Check-ins
Every week I review your progress data, adjust your programme, and keep you fully on track.
Direct Coach Access
Message me anytime. Questions, form checks, plan tweaks - all answered the same day.
Progress Review
Every 8 weeks: a full assessment of body composition, strength gains, and your next phase of training.
Discovery Call
A free 20-minute call to understand your goals, history, and lifestyle - and confirm we are the right fit.
Custom Plan Built
A complete training and nutrition programme designed from scratch around your life - no templates, ever.
Weekly Check-ins
Every week I review your progress data, adjust your programme, and keep you fully on track.
Direct Coach Access
Message me anytime. Questions, form checks, plan tweaks - all answered the same day.
Progress Review
Every 8 weeks: a full assessment of body composition, strength gains, and your next phase of training.
Testimonials
What Clients Say
James Team.
Marketing Director · Fat Los
“Best investment I've ever made in my health. Lost 18kg in 5 months and kept it off. The plan was simple, sustainable, and it worked.”
✓ Lost 18kg in 12 weeks
03 / 08
Read all reviews →About the Trainer
15+ Years of Transforming Lives
I believe fitness should work for you not the other way around. With over 15 years of experience and a background in evidence-based training, I help high performers build strength, improve health, and achieve complete physical freedom.
My approach combines functional strength training, cardiovascular fitness, and mobility work to deliver sustainable, long-lasting results.
What I Offer
Training Built Around You
Every programme is designed to meet you where you are and take you where you want to go.
1-1 Personal Training
The gold standard in personal coaching. Every session is designed around your body, your goals, and your schedule. You get full attention, real-time feedback, and a programme that evolves with you.
Learn more →
Online Coaching
All the benefits of elite coaching, delivered remotely. Train anywhere in the world with a fully customised plan, nutrition support, and ongoing communication.
Learn more →Group Programmes
A structured 8-12 week group programme with a like-minded community. Ideal for those who want accountability and results without the cost of 1-1 coaching.
Learn more →In Depth
Client Case Studies
Case Study 01
Diana K.
Diana came to me exhausted, overweight, and convinced he had tried everything. At 42, he thought his best years were behind him. 12 weeks later, he had lost 18kg, halved his resting heart rate, and completed his first 10k run. The secret was not some extreme approach, it was the right approach, executed consistently.
“I feel 15 years younger. I genuinely did not think this was possible at my age.”
— Diana K.
Case Study 02
Anita P.
Anita P came to me exhausted, overweight, and convinced he had tried everything. At 62, he thought his best years were behind him. 12 weeks later, he had lost 18kg, halved his resting heart rate, and completed his first 10k run. The secret was not some extreme approach, it was the right approach, executed consistently.
“I feel 15 years younger. I genuinely did not think this was possible at my age.”
— Anita P.
Blog
Training Knowledge
20 June 2026
Why Most People Plateau After 3 Months (And How to Fix It)
The plateau is real but almost always preventable. Here's why it happens and the exact adjustments needed to keep progressing.
12 June 2026
The Truth About Protein: How Much Do You Actually Need?
Protein guidelines are everywhere — and most of them are wrong. Here's what the evidence actually says.
28 May 2026
Strength Training Over 40: What Changes and What Doesn't
Your biology changes as you age — but your potential doesn't. Here's how to adapt your training.