My Story
Built From Experience, Not Just Textbooks
I'm Simon, an online fitness coach with 17 years in the industry In that time I've worked closely with clients of every age from teenagers taking their first serious step in the gym to people in their sixties and beyond. Some come to me wanting a body they're proud of in the mirror. Others are chasing something measurable: a personal best, a race time, a season where they finally stay injury-free. The goals differ. The principles that get you there don't.
What I've learned is that the best programme isn't the hardest one it's the one you'll actually stick to. So I build your training and nutrition around your life: your schedule, your equipment, your food, your goals. Not the other way around.
I'm an ITEC-certified personal trainer and a graduate of the BTN Nutrition Academy, so you get both halves of the equation from one coach how to train and how to eat without the guesswork or the crash-diet nonsense.
Everything I do is fully online. No commuting to a gym at someone else's convenience, no premium price tag for in-person sessions. Just a plan built for you, adjusted as you progress, wherever you're training from.
Expect honesty, structure, and someone in your corner every week. Whether you want to lose fat, get stronger, or hit a target on the pitch, track or platform, we'll get there and you'll understand why it works, so it sticks long after the programme ends.

By the Numbers
The Results Speak
15+
Years of Experience
500+
Clients Transformed
98%
Client Retention Rate
4.9★
Average Rating
My Approach
How It Works
Custom Assessment
We begin with a detailed questionnaire to evaluate your current baseline, lifestyle, and goals, so your programme is built on solid foundations from day one.
Tailored Programming
You receive a fully customised training roadmap, delivered directly through the coaching app and continuously updated as you develop.
Regular Check-ins
Consistent touchpoints keep you on track, accountable, and always progressing in the right direction.
Continuous Support
Message me any time for form checks, troubleshooting, or a motivational push between sessions.
Custom Assessment
We begin with a detailed questionnaire to evaluate your current baseline, lifestyle, and goals, so your programme is built on solid foundations from day one.
Tailored Programming
You receive a fully customised training roadmap, delivered directly through the coaching app and continuously updated as you develop.
Regular Check-ins
Consistent touchpoints keep you on track, accountable, and always progressing in the right direction.
Continuous Support
Message me any time for form checks, troubleshooting, or a motivational push between sessions.
Work Together
Ready to Work Together?
Let's talk about your goals and build a plan around them.